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Todd Heiner

Todd Heiner leads Express Locations as CEO, president and owner, with nearly 30 years in the wireless arena. His knowledge and skills in sales channel development, operations, and marketing are matched only by his drive and commitment to his business rules: honesty and integrity in everything you do, under promise and over deliver, work hard and be loyal to the task.

Todd was an original member of the Western Wireless (Alltel) and VoiceStream Wireless (T-Mobile USA) Leadership Teams. Since 2006 he has been the CEO/President of Express Locations.

He and Janet, his wife of 32 years, reside in Centerville, Utah. They have 5 children and 6 grandchildren. They enjoy golfing, bike riding, hiking, ATV riding, boating, and spending time together as a family.

Chief Operations Officer

Darren Yager

As a founding owner of the company, Darren Yager holds the position of Chief Operating Officer, overseeing 1170+ employees, 4 divisions and 23 regions. Driven by the Express Locations Tenants, he stresses his business motto, “It’s a PEOPLE business.”

Prior to Express Locations, Darren was Executive Director of Sales for Western Wireless. Up until 2005, Darren successfully led both the western region and subsequently the national indirect sales channel for the company.

Darren and Cindy, his wife of over 28 years, split their time between Park City, Utah and Mount Dora, Florida. They enjoy spending time with their 4 children and 5 grandchildren, being active in their church and leading small group bible studies. Darren also enjoys Crossfit, mountain biking, wake surfing and snowboarding.

Chief Financial Officer

Jeff Heuple

Chief Financial Officer and one of the founding owners of Express Locations, Jeff Heuple oversees the financial aspects of the company. Under his leadership, Express Locations has grown rapidly and profitably from the initial 8 locations in Arizona during 2006 to over 130 locations across 10 states today.

With over 24 years of wireless experience including McCaw Cellular Communications, AT&T Wireless and Western Wireless Corporation, he has a strong understanding of the wireless industry from both a carrier and a dealer/partner perspective.

Jeff received his Bachelor’s Degree in Accounting from Western Washington University, MBA degree from University of Washington and C.P.A. Certification in Washington State. He currently serves on the Board of Trustees for Make A Wish Alaska/Washington. Jeff and his wife Leisa live in Spokane Washington and enjoy spending time with family and recreating.

Executive Director of Sales

Eric Whitmoyer

Eric Whitmoyer is the Executive Director of Sales – Northwest Division, with over 40 locations. Eric started his career with the company as a Sales Manager overseeing five locations. Over the years, he grew along with the organization as they rapidly expanded. Eric likes to say he lives by the motto, “In business as in life, if you are not growing, you’re dying.”

Eric brings 16 years of experience to the table with a proven track record of taking struggling sales groups and turning them into effective and successful sales organizations, ranging from single store operations to as many as 60 stores.

Eric lives in Chandler, Arizona with his wife Lidia and two children. Together they enjoy the Phoenix weather, and escape the heat by heading to the mountains of Northern Arizona or the beaches of San Diego.

Executive Director of Sales

Barry Thomas

Barry Thomas joined Express Locations in June of 2011 as Executive Director of Sales – Mountain Division. During his leadership, Barry has not only owned the top of the sales charts but has promoted numerous store managers to Director level—all in keeping with his mantra, “The speed of the leader determines the rate of the pack.”

Barry has 28 years of wireless experience, spanning a successful history with US West Cellular, Bell Atlantic Mobile, VoiceStream, T-Mobile and CellularOne. He earned his Bachelor of Arts Degree from Arizona State University, with an emphasis in business management and policy. He resides in Mesa, Arizona with his wife Kimberly, three sons and two daughters. He spends his spare time cycling with Kimberly and attending his children’s activities.

Executive Director of Sales Operations

Jay Meyer

Jay Meyer, Executive Director of Sales Operations, brings over 20 years of wireless experience to the company, joining Express Locations as one of the very first employees in 2006. He is responsible for all sales curriculum, training and hiring across the company and has staff residing in 6 states.

Jay holds a Bachelor of Marketing degree from Utah State University, specializing in marketing. He continually works on his business motto: “Life is about helping people do better and be better.”

He resides in Syracuse, Utah with his wife and two sons. Jay enjoys boating and camping and also is a competitive triathlete and IronMan competitor. In order to promote a healthy work-life balance, he also spends his time coaching his sons’ championship lacrosse team.

Executive Director of Sales

Josh Firestone

Josh Firestone is the Executive Director of Sales - Southwest Division. Promoting through 4 positions within Express Locations in his over 9 years with the company, he has held a standard of excellence at every level. 

Josh brings 14 years of wireless experience to the table, including management in the Dallas/Ft. Worth Texas area, and Regional management in Las Vegas, NV. He has combined his passion for people, based on over 5 years of Youth Ministry and 4 Years at Southwestern Assemblies of God University, with Express Culture to "Diligently coach, train, and nurture people to achieve excellent performance." 

He and his wife Toni have been married over 12 years, and reside in Maricopa, AZ with their 3 boys. Josh and Toni coach multiple sports for their boys, so free time is all spent on fields and courts. 

Executive Director of Sales

Jason Firestone

Jason Firestone is the Executive Director of Sales over the Midwest Division. He has over 13 years of wireless experience, the last 8 being with Express Locations when he joined the team as a Sales Representative. With a passion for people, he loves watching his team grow under his leadership. 

Jason and his wife Fawn have been married for 15 years and live in Eugene, Oregon. They have three children and enjoy being outdoors. Jason is an avid offshore fisherman and loves spending time with family out on the water. 



Express Locations is a T-Mobile Premium Retailer for T-Mobile USA. We currently operate more than 140 T-Mobile branded retail stores in 10 western states.


Be the most preferred sales distribution partner for wireless, broadband and media carriers across the US.


Operate “carrier grade” sales distribution, acquiring quality customers for our carrier partners, providing rewarding employment to our team and creating profit for our stakeholders.